We extensively research best practice, legislation, and digital trends and offer our guidance and advice to shape your story, ensuring it is compliant and engaging.
Our dedicated ‘Think’ team take on research projects throughout the year, reviewing the current climate in both digital and printed corporate storytelling. This research feeds back into our framework for assessing reports and websites, where we look at three components, the three Cs:
Compliance, Content, and Cohesion.
This structure allows the team to review your communications against regulatory requirements and best practice, whilst also looking at how your content relays your key messages, then ultimately how well the document fits together, telling your story to your audience.
Our research bank helps us with the mechanics, but when looking at your report there are essential elements we need to understand about you, so we research you too!
When creating your report or website, the team can help you in each of the three Cs, working with you to create pagination plans, wireframes, and sitemaps. We can create content and ensure the story stays cohesive throughout the project lifetime.
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